The first business game was created in 1956 in the United States, with the aim of training financial managers. In the next decade the model began to be used in Brazil. A pioneer in Brazil, Simulation™ has, over the last four decades, developed increasingly sophisticated business games that make the most of the advances in network computing technology.
In the simulated environment of a business game, separate firms run by the game’s participants compete amongst themselves to capture the consumers in a given market. Each team must define its strategy and then adapt it over time based on the response of consumers and competitors while analyzing operational, financial and accounting reports.
Worldwide, business games have become an increasingly popular tool for training managers who need to make decisions in response to the challenges that face a company in a complex and competitive market.